Marketing and brand strategy

Brand strategy – Do you need to reposition your business and brand to attract new customers, react to influential trends in your industry, or change due to a merger or acquisition?

Marketing and communications strategy – Do you need to create a holistic approach for touchpoints and targeted communication to drive consideration, purchase, grow market share, and create more cohesion?

Value propositions – Do you need to define better your products and services differentiating features and compelling stories to sell more or attract different customers?

Facilitation and Purpose/Vision Development – Do you need to take your senior management on a journey to enable alignment through one purpose or vision?

Naming development, brand architecture, and messaging

Name development – Do you need to develop a new brand name that can be legally registered in multiple countries? Do you need advice on structuring the naming and trademark process and working with an outside trademark attorney?

Portfolio rationalization – Do you need to drive efficiencies and reduce the number of brands and brand names in your portfolio?

Brand architecture: Do you need a structure for how your different entities go to market and how you present your product portfolio to various customer segments?

Messaging – Do you need a strategic framework for messaging to your different target audiences based on your brand positioning?

Rebranding advisor

Set up process and team structure – Do you need best practice examples for setting up a strategic rebranding process and putting together the right internal stakeholder teams?

Agency selection – Do you need to develop a detailed RFP, create solid agency selection criteria, and obtain industry insights for challenging pricing discussions?

Management of the rebranding process – Do you need an advisor to give critical input on strategic and creative deliverables, call out potential issues, bring your management along, and ensure a cost-efficient process?

Brand and marketing management

Brand governance – Do you need to review your current brand governance tools, processes, and training to create a more robust model for the future?

Marketing automation – Do you need to understand different software and AI solutions to realize cost savings and help deploy and set up new processes once the software is deployed?

Marketing organization – Do you need support setting up your brand and marketing organization for using AI tools, efficient collaboration, and the best integration of external marketing agencies?

If you would like to discuss any of these questions in more detail or have another type of branding and marketing challenge, please get in touch with me to set up a call: