Brand and Marketing Strategy Consultant
I am Daniel Rosentreter. I work as a brand and marketing strategist with established businesses and growing companies that want greater clarity on how they position themselves, make decisions, and invest their marketing efforts. Over time, I have worked on more than 100 branding and marketing projects, usually stepping in when things feel complicated, unfocused, or harder than they should be.
I also support agencies as a freelance senior strategist, working inside their teams to help untangle complex briefs and bring structure to early thinking.
If you are looking for clearer direction, calmer decisions, and marketing that feels intentional rather than busy get in touch to discuss your marketing or branding challenge:
Big Ideas, Real Impact.
Over the past two decades, I have worked across start-ups, mid-size companies, and global enterprises in the US and internationally.
My expertise sits at the intersection of strategy, creativity, digital, and innovation.
I focus on rebranding, brand and business strategy, naming, brand architecture, employer branding, customer insight, and user experience. Clients also rely on me as a facilitator who can align senior leadership, resolve competing priorities, and push teams toward clear decisions.
“Daniel was instrumental in helping reposition our brand and establishing robust marketing and brand management practices for the company.”
Brand And Marketing Consulting
How I can help
Most branding and marketing problems are not caused by a lack of ideas. They appear when positioning becomes unclear, brands lose relevance, and teams lose a shared view of what they are trying to achieve.
The areas below represent the branding and marketing challenges I am most often asked to help solve.
Brand and Marketing Strategy
Develop robust brand and marketing strategies based on insightful customer and business insights that drive growth.
Fix stalled growth by uncovering what actually drives customer decisions rather than relying on internal opinions.
Bring clarity when positioning has become outdated, inconsistent, or shaped by internal assumptions rather than real customer insight.
Create alignment among leadership teams so strategy, messaging, and priorities finally move in the same direction
Naming, Brand Architecture, and Messaging
Create compelling brand names that can be legally registered in various countries.
Guide teams through naming challenges where legal hurdles, crowded categories, and too many opinions make progress difficult.
Simplify brand architectures that have become confusing over time through new products, acquisitions, or inconsistent decisions.
Build clear messaging frameworks that help each audience understand the offer, the value, and why it matters now.
Brand and Marketing Management
Improve brand governance when different teams or regions interpret the brand in their own way.
Support marketing automation by choosing the right AI tools and other software, then deploying a new marketing blueprint.
Strengthen internal teams by clarifying roles, improving workflows, and establishing straightforward governance.
Rebranding Advisor
Provide steady guidance for organizations navigating rebranding processes that involve many departments, opinions, and expectations.
Run structured agency selection processes to avoid mismatches and ensure creative partners deliver what the organization truly needs.
Oversee rebranding timelines, decision-making, and scope so the process stays focused and productive.
Find out more about my services:
How I work
Real Partnership
I am a partner to you and your team, and I genuinely care about improving your business's performance.
True Collaboration
I am experienced in managing complex senior stakeholder situations and using co-creation tools to align everyone on the best outcome.
Depth of Experience
As an experienced consultant, I understand the underlying business challenges and will recommend best-practice solutions to move forward.
Focused Efficiency
I guarantee quick, efficient processes that deliver results for you and your team while preserving strategic integrity.
Please follow this link to set up a free consultation:
Insights on Branding and Marketing – Latest Updates from my Blog
In this blog, I share my experiences as a brand strategist and learnings from my work:
Branding of the Future: Machines Feeding Machines
How to create Brand Experience Principles that can Guide your Brand
Five Lessons before Starting a Naming Project
Brand Architecture in Times of AI – Why Clarity matters more when Complexity grows fast
Extensive Sector Expertise
My main areas of expertise are the following, but I am happy and able to accept projects in areas outside of these branding and marketing fields.
Automotive
Consumer goods
Communication and Technology
Financial Services
Industrials
Healthcare
Not-for-Profit
Professional Services
Start-ups and medium-sized businesses