Daniel Rosentreter
Independent Brand Strategist and Marketing Consultant

I am a senior marketing and brand strategy expert with experience in leading over 100 marketing and branding projects. My goal is to help large and small companies grow their business, attract new customers, and transform their marketing and branding.

My core expertise is a blend of marketing strategy, content development, digital, and innovation consulting. I support businesses with marketing and brand strategy, vision and purpose development, consumer insights, digital experience development, brand management, and employer branding.

Please get in touch to discuss your marketing or branding challenge:

“Daniel was instrumental in helping to reposition our brand and set up robust marketing and brand management practices for the company.”
— Senior Client

My focus – Expert Brand and Marketing Strategist

Brand and Marketing Strategy

  • Develop robust brand and marketing strategies based on insightful customer and business insights that drive growth.

  • Build convincing employer branding propositions to attract and retain the best talent.

  • Facilitate engaging workshop sessions with senior management to define and align around one vision and purpose for the organization.

Naming, Brand Architecture, and Messaging

  • Develop captivating brand names that can be legally registered in multiple counties.

  • Rationalize a brand portfolio or brand architecture to reduce cost and create consistency.

  • Create relevant messaging frameworks for specific target audiences.

Brand and Marketing Management

  • Create brand governance systems for the efficient management of the brand.

  • Support marketing automation by selecting the right AI tools and other software and deploying a new marketing blueprint.

  • Optimize internal marketing and brand organizations for best performance.

Rebranding Advisor

  • Trusted, experienced advisor: Supports clients through each step of complex rebranding processes.

  • Agency selection: Write precise requests for proposals and develop a process and criteria for agency selection to find the best marketing partners.

  • Process management: Oversee the rebranding process, help realize cost efficiencies, and unite internal stakeholders behind one solution.

Find out more about my background:

How I work –Expert consultant with a deep knowledge of business

  • Real Partnership

    I am a partner for you and your team and deeply care about impacting your business's performance.

  • True Collaboration

    I am accustomed to managing complex senior stakeholder situations and using co-creation tools to align everyone on the best outcome.

  • Depth of Experience

    As an experienced consultant, I understand the underlying business challenges and will suggest best-practices solutions for the path forward.

  • Focused Efficiency

    I guarantee fast and efficient processes that get you and your team to results quickly while maintaining strategic integrity.

    Please follow this link to learn more about how I can support your business:

My focus – extensive sector expertise

My main areas of expertise are the following, but I am happy and able to accept projects in areas outside of these branding and marketing fields.

  • Automotive

  • Consumer goods

  • Communication and Technology

  • Financial Services

  • Industrials

  • Healthcare

  • Not-for-Profit

  • Professional Services

  • Start-ups and medium-sized businesses