Senior Brand Strategist and Marketing Consultant
I am Daniel Rosentreter, a senior brand and marketing strategist who has led more than 100 projects for companies that need stronger focus, clearer choices, and better commercial outcomes. I work with organizations that want to raise their relevance, sharpen their positioning, and limiting unfocused marketing activities.
My expertise covers strategy, brand definition, vision and purpose development, insight work, digital experience, and employer brand. I help leadership teams articulate what they stand for, align around a direction that actually drives growth, and turn strategy into work that performs in the market.
Please get in touch to discuss your marketing or branding challenge:
“Daniel was instrumental in helping reposition our brand and establishing robust marketing and brand management practices for the company.”
Brand and Marketing Strategist - My focus
Brand and Marketing Strategy
Develop robust brand and marketing strategies based on insightful customer and business insights that drive growth.
Fix stalled growth by uncovering what actually drives customer decisions rather than relying on internal opinions.
Bring clarity when positioning has become outdated, inconsistent, or shaped by internal assumptions rather than real customer insight.
Create alignment among leadership teams so strategy, messaging, and priorities finally move in the same direction
Naming, Brand Architecture, and Messaging
Create compelling brand names that can be legally registered in various countries.
Guide teams through naming challenges where legal hurdles, crowded categories, and too many opinions make progress difficult.
Simplify brand architectures that have become confusing over time through new products, acquisitions, or inconsistent decisions.
Build clear messaging frameworks that help each audience understand the offer, the value, and why it matters now.
Brand and Marketing Management
Improve brand governance when different teams or regions interpret the brand in their own way.
Support marketing automation by choosing the right AI tools and other software, then deploying a new marketing blueprint.
Strengthen internal teams by clarifying roles, improving workflows, and establishing straightforward governance.
Rebranding Advisor
Provide steady guidance for organizations navigating rebranding processes that involve many departments, opinions, and expectations.
Run structured agency selection processes to avoid mismatches and ensure creative partners deliver what the organization truly needs.
Oversee rebranding timelines, decision-making, and scope so the process stays focused and productive.
Find out more about my background:
How I Work: Senior Strategic Guidance that Cuts Through Noise
Real Partnership
I am a partner to you and your team, and I genuinely care about improving your business's performance.
True Collaboration
I am used to managing complex senior stakeholder situations and using co-creation tools to align everyone on the best outcome.
Depth of Experience
As an experienced consultant, I understand the underlying business challenges and will recommend best practice solutions for the way forward.
Focused Efficiency
I guarantee quick and efficient processes that lead you and your team to results rapidly while preserving strategic integrity.
Please follow this link to learn more about how I can support your business:
My focus: Extensive Sector Expertise
My main areas of expertise are the following, but I am happy and able to accept projects in areas outside of these branding and marketing fields.
Automotive
Consumer goods
Communication and Technology
Financial Services
Industrials
Healthcare
Not-for-Profit
Professional Services
Start-ups and medium-sized businesses